Launching your jewelry with email marketing

You’re adding something new, exciting and premium to your label: jewelry.

And it’s time to tell everyone.

Email is one of the most effective marketing tools available, with incredibly smart solutions waiting to help you launch the exciting new collection. But what matters isn’t the tech solution. It’s the style in which you communicate that truly resonates with your customers.

Go direct or go discreet?

Your brand’s voice pervades your marketing emails. Imagery, headlines and copy all reflect who you are.

As you launch your jewelry collection, it’s important to be consistent and speak in the same voice. Whether that’s elegant and timeless, brassy and unapologetic, or anything in between, it is time to celebrate your efforts as you launch your new line.

You’ve invested time, research, finances and emotion into your latest venture. Your brand is reflected in your beautiful new jewelry, near the core of what your brand really means. Now is not the time to be discreet.

Making waves

Don’t hide your jewelry launch in a ‘final hours’ end-of-season campaign or at the bottom of some email, like another coupon, unsubscribe button or other forgotten afterthought. Instead, tell the story of your jewelry.

Share how your new collection is integral to your identity. Highlight your pieces at the front and center of their own email campaign.

Finally, be thoughtful about timing. Seasons and annual occasions often form the very backbone of your content calendar when it comes to jewelry.

Breathe life into your creations

When our team starts the journey with you, we focus on your story, your customer, and achieving the critical balance between cost and quality. We are confident that the final product is going to thrill your consumers. Are you ready to take the next steps and sell the collection?

With a properly executed marketing strategy that includes email, we’re confident you will quickly engage new and existing customers with your new collection. Craft your launch emails well and consumers will invest again and again in beautiful jewelry that effortlessly connects them to your brand.

While your customers might not yet associate your brand with jewelry, it’s easy to win them over. Your collection is a natural extension of your brand. And when your marketing lives and breathes every aspect of your brand – including the newest addition to the family, your jewelry – your advocates will follow.