Committed fans
beyond the 90
Extending your club’s brand with fashion
Extend your brand, on and off the pitch
The beautiful game is no longer restricted to the pitch. Clubs understand that extensions of the brand can be an important factor in the financial success of the club and a new way to engage star players. Club merchandise, once limited to scarves and kit, is more varied than ever.
Isn’t it time to get in the game? Build influence among fans. Cement your value to your stars, current, past and future. And grow the brand.
The time is now to move beyond traditional merchandise and launch your first club jewelry collection. Ready to get started? Click here to book a chat with a member of our team. Read on to learn more.
Our jewelry toolkit makes it easy
Grab a cup of your beverage of choice and relax. The complicated world of jewelry design and manufacturing is our specialty.
First, our designers meet with you to understand your brand, your audience, and your price points. We’ll talk about what styles your stars love and already wear. And they’ll sketch out a few pieces you can take back to the team for review.
Once we have the final designs prepared, our team of sourcing and manufacturing experts kick into gear. Looking for recycled gold, highly durable vermeil or brass rings? Our team will have photo-ready samples at your door within weeks.
Once your full order is underway, you can track it easily in our mobile-friendly customer portal (read more about it here). And your dedicated account manager is always here to help.
Stars already see the potential in fashion merchandise.
“Loads of players love cars. Loads of players love the stock markets. For me, it’s fashion... Becoming a designer myself is a long-term goal.” Hector Bellerin
Hector Bellerin with Louis Vuitton, Trent Alexander-Arnold with Bottega Veneta, Raheem Sterling with Clarks... The list of stars seeking brand collaborations goes on and on. Players are cashing in on merchandise opportunities beyond athletic wear.
Where are the clubs? Too many are playing catch-up. Only in the last few years have clubs started to partner with hot fashion brands to launch merchandise and reach lucrative new audiences.
In late 2019, Arsenal announced that 424, the LA-based streetwear brand, would become the club’s Official Formal Wear Partner. From suits to ties and long, oversized coats, the collaboration was an obvious opportunity to reach new audiences and grow the brand. And in 2021, the successful collaboration expanded to include Adidas, combining performance wear with a streetwear aesthetic. Arsenal again chose to leverage club stars instead of 424 models, showcasing the collection off the pitch and cementing the brand’s reach at work, on the street -- and on the runway.
Collaborations like this have been key to date. Streetwear and skatewear brands have been eager to collaborate with clubs. For their part, most clubs are satisfied to reach a new audience with these fashion-forward new partnerships even though they lose some control.
The next step? Moving beyond collaborations, clubs are increasingly interested in merch developed and managed entirely by the club, inspired by stars and fans.
Engaging in sustainable practices
Our commitment to sustainability encompasses every element of the supply chain, from the mine to the factory to the office and even to the consumer packaging that carries each piece.
We pride ourselves in the relationships we have with trusted partners around the world. Facilities not directly managed by Insider Creations must undergo regular audits to ensure compliance with our strict standards. Our job, after all, is to ensure that customers receive the highest-quality pieces that effortlessly reflect their brand and values.
Read more about our sustainability efforts here.
